Walgreen Company and CVS (Caremark Corporation).Comparison of Case Study

Walgreen beau monde and CVS (Caremark Corporation).Comparison of Financial Statements - Case Study ExampleOn the basis of competitive advantage, both companies have the undermentioned similarities both have taken technology as a means to gain competitive edge in the market. As a market draw, Walgreen Company has shown great drive done innovation by being the first to develop prescription containers which are child resistant. It was also among the initial drug caudexs to employ the enjoyment of satellite based technology in connecting pharmacy related systems. Brand equity has been enabled by the use of technology and currently it is among the finest drugstore chains in terms of convenience and bore to its customers. Innovation practices of Walgreen Company have had an impact on its sales over the past few years and it has remained to be the leader in the drugs and food industries. Convenience is the close to sought attribute by many customers and this has been portrayed by the company as compared to their close rivals CVS. As a result, it has proved to be the leader in the drugs business based on its growth in earnings, sales and market share among others. All this have been brought a result of technology innovation that allows the customers to order the drugs online and they obtain them in convenient stores in the countries that they operate (Dietz, 2012). On the other hand, CV has also utilized instruction technology in its attainment of the competitive advantage among its rivals. Being in a market where Walgreen Company is the market leader in the provisions of quality and convenient drugs, it had to invent ways and techniques to stay in the market. In all its 6200 outlets, the company improved its customer relationships that were achieved through technology innovation. A survey was carried in 2002 and it was realized that customers prescription refills were being delayed as a result of delays in insurance processing. The management then employed ed ucation technology that will enable customers concerns to be sorted on that point and then before the customer left. After few years there was recorded an improved customer satisfaction. This was achieved through the customer relationship management system by use of cloud computing as all the locations and outlets divided patients data and information could be assessed from any outlet (NetStandard, 2012). Walgreen Company also is at the top of its competitors due to its locality. They are known for their prime(prenominal) locations due to the organic strategy that has given the company the opportunity to choose good locations to initiate more stores. Walgreen stores stand in certain locations alone, and this has enabled the drug store to expand into a 24-hr operated company in the recent financial years. The locations are beneficial to the drug store because more profits have been realized through profits as compared to the traditional strip centers. It is more advantageous since it is easy to copy competitive strategies for other companies and location is not easily copied by competitors (Walgreens Co, 2013). On the other hand, CVS has also its competitive advantages through the ability to serve and offer additional services to their customers. They have a Maintenance Choice Program that enables its customers to carry out some cash and receive a 90day supply of drugs that they use for their maintenance at all the CVS retail outlets other than from the Care mail service pharmacy. This has enabled most of the customers to reduce the duration between receiving the drugs that they want. CVS also offers benefits to its customers. Through the Extra Care loyalty card program customers receive discounts and other offers which are usually printed on the consumer